Whenever we hear the term “Breaking News” a sense of urgency hits our brain. Suddenly we start paying more attention. This is nothing unusual for the human brain. Our brain responds to unusual things or events at a faster pace than it does to normal events.
The visual and print media tries to make the best out of these two words mainly to catch the attention of the viewers. One of the prime sources of such news is the TV channels. TV channels are the leading visual medium to announce such news from time to time. Mostly, these news stories appear on a scroll when the news is not being telecast.
During the news hour, alongside the scroll the news telecast as breaking news is also given more time and detailed reporting. But, some TV channels exaggerate the importance of a story and covers lesser important stories as the breaking news. At times when there is nothing special to broadcast, some TV channels broadcasts the general events or stories as breaking news just to grab the attention of the viewers.
The strategy may work for them in the short run but in the long run it’s almost certain that they are going to lose viewership. This will happen as they are cheating with their viewers by covering lesser important events labeled as breaking news.